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A One of A Kind Platform

We make it simple to identify the company culture you have, so you can create the culture employees want.

Ready When They Are

Optimized for desktop, kiosk, and mobile use, employees have the flexibility to submit their feedback any time, whether on-the-go or on-site.

Simple Every Step of the Way


  • Set up your survey in minutes

  • Automated & customizable communication

  • User-friendly interface


  • Mobile, tablet, desktop friendly

  • Access via email, text, QR code, or kiosk mode (shared computer)

  • Available in multiple languages

  • Ability to add comments to any question for additional insights


  • Available immediately upon survey close

  • Highlight strengths and opportunities for improvement throughout every part of your organization

  • Provide actionable guidance and resources right in your account


  • Results debrief with CEO Don Rheem

  • 24/7 access to your interactive platform + PDF report of results

  • Access to the Manager Resource Center for every supervisor

  • Add-on leadership training tailored to your results

Feel Safe Answering, We've Got You Protected.

We know your privacy matters, which is why we built CultureID to protect your answers as an individual, demographic group, department, and entire company.

Our survey is specifically designed to make sure that you can answer questions honestly without being specifically identified.

Your anonymity is as important to us as it is to you, and it is our priority to ensure it at every step of the survey process.

Your answers, protected.

Your employees have something to say. 

We provide employees a safe space to share confidential feedback. No one has better insights into creating a thriving work environment than your employees - it’s time to hear what they think.

Data is only part of the equation.

Our research-driven approach to engagement surveys is based in neuroscience and behavioral science. With integrated expert guidance and science-based resources, we give you a customized path forward after receiving survey results. 


Meet CultureID: Your Employee Engagement Solution

TCIA has partnered with CultureID to support your efforts in creating a healthy and thriving work environment. Reduce turnover, boost productivity, and improve the employee experience.

Why CultureID?

CEO and leadership expert Don Rheem said, “The future of work will be defined more by how it feels than by how it pays.” You may have heard Don speak at the TCIA Winter Management Conference and Executive Arborist Workshops. Don’s team developed a powerful online survey tool, CultureID, that captures employee feedback on how they feel at work.

Using research based in neuroscience and the behavioral sciences, CutlureID survey results are then translated into actionable next steps for you to strategically improve your company culture.

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